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Discover Gucci Through His Museum

The Gucci Museum portrays the brand’s history through a variety of products ranging from travel and homeware to fashion and art. The museum, which opened in 2011 to celebrate Gucci’s 90th birthday, is 1,715 square meters in size and spans three oors of the the Palazzo della Mercanzia near Piazza della Signoria.
The location was chosen because it was once an administrative building that promoted the Florentine
craft guilds of wool, silk and cloth importers.
The exhibit begins with the story of the brand’s founder Guccio Gucci, who worked as a liftboy i n L o n d o n ’s S a v o y H o t e l . W h e n he returned to Florence, Gucci was inspired by upper-class British travelers and began crafting ne travelware. The initial exhibits show the emphasis that Gucci placed on travel, from diverse suitcases to the Gucci car that featured a monogrammed steering wheel, upholstery and tires. The next oor exhibits Gucci’s Flora motif. The
design was created when Rodolfo Gucci commissioned illustrator Vittorio Accornero to create an original oral pattern for a scarf to be presented to Princess Grace of Monaco when she visited the Gucci Milan store in 1966.
Variations of the pattern feature owers, insects and berries for all seasons and have been printed on many products, such as dresses, purses and porcelain. The collection also displays other Gucci trademarks such as the horse bit that represented the British upper class, and Gucci’s bamboo purse
Gucci’s bamboo handle was invented during the supply shortages of World War II when bamboo canes were still available for purchase. The handles are now made from a rare bamboo root and take more than 13 hours to fashion.
On display are the famous Gucci evening gowns such as the ones worn on the red carpet by Blake Lively, Cameron Diaz and Salma Hayek Pinault. The museum also features a café and the Icon store, where visitors can purchase one- of-a-kind items.


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