home LIFESTYLE, NEWS “The Future of Furniture? It’s in the Past”

“The Future of Furniture? It’s in the Past”

The future of furniture is in the past,” Ramin tells us. And in many cases the past has to do with Florence, especially when it comes
to design.
Ramin is an interior designer whose family has been producing furniture in Iran and exporting
its products mainly to Italy for 65 years under the Gallery 20 label in Teheran. After studying art and ar- chitecture in Italy, Ramin thought that the growth of postmodernism in the world of furniture would give his family’s company the opportunity to couple ancient styles with innovative and environmentally-friendly technologies. Of course, the Florentine school could not miss the list of those styles, given that his company also maintains a production facility in Italy.
Florentine painting or the Florentine school refers to artists belonging to or influenced by the naturalistic style developed in Florence in the 14th century. The two best known representatives of the Florentine school are Giotto di Bondone and Michelangelo Buonarroti.
“The Florence School emerged at the same time as the tradition of furniture; in fact, realistic and naturalistic arts were increasingly applied in the furniture industry” says Ramin.
Crafts of the Florentine style typi- cally look ornate and feature gold, bronze, stone and marble decora- tions; in some cases gold paint is
applied to simulate gilding. Decoupage usually includes reproductions of well-known classical Florentine art works. Nowadays, many furniture designers use the Florentine School style.
“Our company, a traditional family-owned firm, has been working in the furniture industry for about 65 years. Leveraging on our know- how, we try to produce pieces of furniture inspired by the Florentine style. Thus, we assigned a major part of our production capacity in Italy to Florentine-style furniture. We just started designing and producing postmodern furniture inspired by schools of the past such as the Florentine one, using anyway low-impact technology respecting the needs of the modern world, which is the most important concept of performance and comfort of the furniture industry. Soon we will present the results of our efforts to the world,” says Ramin. Ramin is pleased that the furniture world has moved away from the traditional approach, in which the design is based on one’s needs and pays little attention to aesthetic principles, such as American furniture.
Today every piece of furniture he produces is designed according to the principles of aesthetics. “According to this postmodernist approach, the key principles we apply are the visual aesthetics of the past art schools, the functional needs of modernism, and the technology applied in production. Overall, as a designer in this area I would recommend this type of post-modern designs,” Ramin says. The best way to look forward is by looking back.


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