Benheart, one of the emerging stylists in Florence, is opening a renewed shop on Via Della Vigna XX, the street that in the 60’s made Florence the capital of Italian fashion, on March 18. Benheart, whose fashion targets young people, had opened last year another shop on Via Cimatori, near Piazza della Signoria, in the very heart of the city.
The story of this young stylist by the name of Ishan begia directly, and literally, from his heart heart. It was in fact after a heart transplant that Ishan woke up with a new perspective on life, realizing that he now had the best chance to express his emotions through his hands. That’s why Benheart is tantamount to ‘son of the heart,’ a heart that is the distinctive look imprinted on all his leather goods: shoes, bags, jackets, and belts.
Six years ago, he opened his first store in Florence. Currently, there are six stores, five of which are in Italy and one of which is in Tokyo. Soon there will be seven boutiques, as a new one is about to open in San Francisco, CA at the beginning of the next year.
Along with his heart, Ishan takes inspiration from the American way of living, which he describes as vivacious, happy, full of hopes and fueled by dreams. Happiness and dreams are the main ingredients of this new fashion based primarily on quality, on the quality of emotions that come from the heart.
“We look at the quality first: quality is our brand identity. Then, of course, all our products have to fit and be beautiful when you wear them,” Ben told us.
The clothing and accessories are entirely crafted by hand, the treatment of which is derived from the traditions of Ben’s native town. Customized pieces are also available if you visit one of their locations in Florence.
Via della Vigna Nuova, 97/r
Via CImatori, 25/r