ModaPrima

Florence is having a special fashion weekend this fall as the 81st edition of international fair ModaPrima returns to Stazione Leopolda Nov. 20–22. Hosted by Pitti Immagine, ModaPrima presents ready-to-wear fashion trends, accessories and previews of next season’s collections by Italian manufacturers and a few selected international brands. Participants from over 50 countries – led …

4 Tips To Dress Italian

If blending in with the locals instead of sticking out yet another tourist is your goal, or one of your goals, following these tips should help. Even so, remember that a large camera dangling around your neck and giant map in your hand may still give your true identity away. 1) Wear neutrals. The first …

The Art of Dressing Italian

who is Italian and who is not as you walk the streets of Florence is easy. Why? By looking at what they wear. But what is it that sets casually chic Italians apart from the rest of us? In search of the answer to this question, I visited a few of the top fashion houses …

Understanding the Roots of Italian Fashion

by: Costanza Menchi As the sophisticated Italian writer Gianna Manzini noted early in the 1930s, the renowned Bronzino’s portrait of Eleanora di Toledo with her son Don Garzia acts as if it were “a program, a prophecy,” a document of an epoch. It was in the Renaissance we first find a manifestation of a “discourse …

When Milan Took the Title From Florence

When people think of Italian fashion, the first place that comes to mind is Milan, given that it is where majority of the world’s important fashion shows take place. However Milan has only been a leading player in Italian fashion for the last 25 years. Italian fashion originated, in fact, in Florence. Businessman Giovan Battista …

Plus Size is Chic Too

Having curves is not a bad thing, even if the magazines say so. Being curvy and posh is possible, especially with designer stores such as Elena Miro in the market. One of the first stores in Italy to combine fashion with a woman’s figure, Elena Miro brings a unique outlook to the table on women …

In Memory of a Florentine Icon

August 7 marks the 55th anniversary of the death of Florence’s world-famous fashion icon, Salvatore Ferragamo. Born into an impoverished family in 1898, Ferragamo created his first pair of shoes at the tender age of nine. He later became an apprentice to a local cobbler in his home town of Bonito in southern Italy and …

Pitti Uomo Reviewed

The 88th edition of Pitti Uomo has come to a close with, as expected, success. The number of buyers who came this year increased by five percent from last year – the greatest amount of buyers and visitors that the Pitti Uomo in Florence has received yet in its 88-year history – and the event …

Learning to Sew

Colorful, creative and social. It is this shop, named Merenda in Sartoria and tucked away in the heart of San Frediano, that a local young woman with a passion for sewing teaches an art that was a joy and a way of life for our grandmothers. The workshop’s title derives from the idea of enjoying …