By Heather Donner
Pitti Dance Off is the title-theme of the next edition of Pitti Uomo which will return for its 91st edition at the Fortezza da Basso from Jan. 10-13. The theme is to promote the expression of yourself, of your own body, the energy and pleasure of living as well as performing. The protagonist is dance in the myriad expressions used today, along with the eclectic freedom of personal styles shared by dance and contemporary fashion.
Pitti interprets them with its usual ironic twist and with a finger tut, in the best tradition of street dance and dance contests. With a layout project curated by Oliviero Baldini, it will virally introduce Pitti Dance Off, the new digital art project that accompanies the advertising campaign for the fairs.
The 91st edition features 1,220 brands and collections, 540 of which are from abroad, with 210 new names and reentries. The 16 sections exploring men’s fashion include: Pitti Uomo, Make, Pop Up Stores, Eye Pop, Fashion At Work, HI Beauty, Futuro Maschile, Touch!, l’Altro Uomo, Born in the USA, Unconventional, Open, The Latest Fashion Buzz, I Play, Urban Panorama and My Factory.
Last year’s Pitti Uomo was another record-breaking edition of the leading international men’s fashion fair. A total of 36,000 visitors and over 24,800 buyers attended last winter’s fair, 8,800 of which (35.5% of the total) were from abroad. The main foreign markets represented were Germany, Japan, Spain, United Kingdom, Turkey, Netherlands, France, China, Switzerland, Belgium, United States, South Korea, Austria, Russia and Sweden.
“Pitti Uomo celebrated its 90th edition in the best possible way” says Raffaello Napoleone, Pitti Immagine’s CEO. “It was a sizzling event with lots of new ideas bubbling among the stands and many new menswear projects were launched onto the international scene from the Fortezza da Basso. The program of events was even more special than usual, with big names in fashion, emerging talents and totally experimental designers. We would like to send out a big thankyou to all this edition’s protagonists and partners from our exhibitors to the special guests, and also express our gratitude for the support provided through the Centro di Firenze per la Moda Italiana by the Ministry for Economic Development (MiSE – Ministero dello Sviluppo Economico) and by the Italian Trade Agency (Agenzia ICE), for the program dedicated to incoming services for members of the trade, the promotional initiatives and the organization of some of the special events”.
Foreign attendance was boosted by very positive performances from United Kingdom (+18%), China (+14%), Germany (+5%) and Belgium (+7%). Japan (+3.5%) and the United States (+3%) also did very well. Russia (+8%) made a comforting recovery after a few difficult seasons, and there was an increase for Eastern Europe as a whole and the Baltic States, as well as excellent results for Portugal, Denmark, Mexico, Australia, South Africa, Singapore, Malaysia and Taiwan. There was, however, a significant dip in the figures for France, probably due to the current wave of strikes, the cancellation of numerous flights and UEFA Euro 2016.
Pitti Uomo 91 | Jan. 10-13 2017
Contemporary Global Lifestyle
The world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion.
Everyday: 9 a.m. to 6 p.m.
Last day: 9 a.m. to 4 p.m.
Registration: 8.30 a.m. to 6 p.m.
Last day: 8.30 a.m. to 2 p.m.
Jan. 9 2017
Visitors: from 10 a.m. to 8 p.m.
Exhibitors: from 8 a.m. to 10 p.m.
Pitti Filati 80 | Jan. 25-27 2017
New fashion and lifestyle trends start here.
The main international event for the knitting yarn industry, a research lab and an observatory on global lifestyle trends.
9 a.m. to 6 p.m.
last day: 9 a.m. to 4 p.m.
8.30 a.m. to 6 p.m.
last day: 8.30 a.m. to 2 p.m.
Jan. 24 2017
from 2 p.m. to 6 p.m.
“DUE O TRE COSE CHE SO DI CIRO”. The special event dedicated to Ciro Paone,
the founder and soul of Kiton:
“Due o tre cose che so di Ciro” [Two Or Three Things I Know About Ciro] is the event title Pitti Immagine dedicated to Ciro Paone, the founder and soul of Kiton and enlightened Italian fashion entrepreneur.
PAUL SMITH, the Pitti Immagine Special Guest:
Smith is the Pitti Immagine Special Guest for January and is hosting a special fashion installation for the occasion.
TIM COPPENS, this edition’s Menswear Guest Designer
Coppens will be presenting his work by launching the European premiere of his FW 2017/18 menswear collection in Florence.
GOLDEN GOOSE DELUXE BRAND, Special Project @ Pitti Uomo
Golden Goose Deluxe Brand is celebrating ten years of their iconic sneaker with an installation-event at the Stazione Leopolda. Golden Goose Deluxe Brand is the Special Project @ Pitti Uomo.
COTTWEILER For REEBOK, the Designer Project of Pitti Uomo 91
The menswear label designed by Ben Cottrell and Matthew Dainty is presenting the premiere of its collaboration with REEBOK.
THE PITTI ITALICS: Carlo Volpi, Lucio Vanotti, Sansovino 6
Pitti Italics presents Carlo Volpi and Lucio Vanotti, and Sansovino 6 will be showcasing their menswear line with a performance event.
SULVAM, one of the new talents on the Japanese scene:
The Japanese brand Teppei Fujita, backed by a lengthy collaboration with the Yohji Yamamoto maison, will debut at the Stazione Leopolda with a fashion show.
The fashion shows of BMUET(TE) by Byungmun Seo and ORDINARY PEOPLE
Two catwalk shows promoting the South Korea’s talented young designers. On the catwalk are the collections of BMUET(TE) by Byungmun Seo and Ordinary People.
At the Fortezza da Basso:
THE PARTICIPATION OF BIG INTERNATIONAL BRANDS:
Brands such as Z Zenga and Tommy Hilfiger have chosen Pitti Uomo for the worldwide launch of their lifestyle projects. Paul Smith will also be present with the PS by Paul Smith collection and a dedicated layout concept.
Some of this edition’s other HIGHLIGHTS: new events, special projects and returns
The lifestyle project that celebrates the tradition of luxury tailoring of Larusmiani and the new collaboration with Lorenzi, historic firm of exquisite accessories: on the Upper Level of the Main Pavilion, a special “Gentleman’s Trunk” will display and bring worldwide the unique true luxury of Larusmiani and Lorenzi products.
The special Roy Roger’s capsule collection “Roy Roger’s + Liverano & Liverano” presents tailored jeans in collaboration with the Florentine tailors Liverano&Liverano;
Wrangler, the iconic denim brand, returns to Pitti Uomo with a special participation in the year of its 70th anniversary. As part of the celebration, Wrangler is set to unveil a unique collaboration with a world renowned artist and designer;
Replay returns to Pitti Uomo presenting its unmistakable style inside a special space.
HI BEAUTY, a new area featuring exclusive fragrances and cosmetic specialties:
HI BEAUTY will propose a selection of maisons and international brands with their personal and ambient fragrances, research into cosmetic specialties, body care and male grooming products.
MAKE, THE NEW INTERNATIONAL MAKERS
MAKE will showcase a new generation of craftspeople from around the world with their sophisticated piece in step with modern times.
THE POP UP STORES, lifestyles and transversal offers
The POP UP STORES are dedicated to men’s lifestyle products such as eyewear, shoes, bags and travel accessories in addition to high design products.
THE LATEST FASHION BUZZ, powered by MINI
THE LATEST FASHION BUZZ showcases the collections of a selection of ready-to-wear and accessory designers working on a new concept of modernity in menswear: “Bold Meets Genderless”.
OPEN, a focus on fashion that goes beyond gender
OPEN offers a selection of experimental collections that overcome the menswear/womenswear distinction. It features experimental collections designed for both men and women to wear with nonchalance.
UNCONVENTIONAL, luxury underground styles in the limelight
UNCONVENTIONAL presents luxury underground styles with exclusive collections designed for a contemporary gender-neutral wardrobe.
I PLAY, the new definition of sportswear
I PLAY is a crossover style that has pushed the envelope in defining sportswear, creatively infusing urban life with authentic high-tech sportswear
BORN IN THE USA by Liberty Fairs: the best of Made in the USA comes to Florence
BORN IN THE USA by Liberty Fairs will showcase a carefully vetted mix & match ranging from the traditional to the sporty.
FUTURO MASCHILE, the new formal wear concept lab
Futuro Maschile has always been one of Pitti Uomo’s most prestigious sections given its recognized role as a manifesto of the changes in classic-contemporary menswear.
TOUCH!, a platform for the ultimate in cutting edge style
Touch! is devoted to the eclectic spirit of the contemporary man’s wardrobe with an artistic and international approach to the most visionary and cutting-edge styles.
L’ALTRO UOMO, the land of avant-garde style
L’Altro Uomo defines what lies at the avant-garde of style and will showcase clothing and accessory collections that reflect creativity capable of anticipating changes in taste.
THE MAIN PAVILION, an incubator of lifestyle trends
The Main Pavilion interprets a man’s wardrobe as refined, composite and high end, and features contemporary classic sartorial collections along with major new classic names and the fine quality of their pieces.
EYE POP, the line between fashion and eyewear
Eye Pop explores the connection between eyewear and fashion in terms of quality and design. It is intended not only for the best concept stores, but also companies seeking new creative synergies.