The Eurochocolate Festival celebrates its 23rd edition with nine days of chocolate tastings and events this month. The festival, considered the essential chocolate exhibition for all of Europe, originated in 1993 and has since grown to expect about one million attendees, comprised of both Italians and tourists.
The nine-day event takes place in Perugia’s historic town square, in the capital city of the Umbria region. Among the numerous chocolate factories participating in the festival are some major brands such as Nestlé, Lindt, Caffarel, Milka, and Toblerone, and local, less known but still delicious connoisseurs.
Now renamed Nestlé, the Perugina Chocolate factory resides in Perugia and is home to one of Italy’s chocolate treasures, the ‘Baci’: The dark chocolate engulfed hazelnut won the hearts of Italians immediately after its creation in 1922 at the Perugina factory. The wrapper of each Baci says “taste love first, then the chocolate”.
Activities offered at the 2016 edition include the “Master & Courses,” chocolate tastings and cooking classes taking place every day from 10 a.m. to 8 p.m. “Chocolate with the Writer,” takes place every day at 6 p.m. giving visitors the opportunity to talk with national and international authors about their work while drinking hot chocolate. The “Chocolate show,” takes place everyday from 9 a.m. to 8 p.m., during which over 140 of the most famous chocolate brands in the world come together for the ultimate chocolate experience.
Other chocolate lover favorites are “Eurochocolate World” and “Chocolate Sculptures”. Eurochocolate World takes place every day from 10 a.m. to 8 p.m and showcases the various countries that produce cocoa, allowing visitors to sample flavors from around the world. Chocolate Sculptures, takes place only on Sunday Oct. 16 during which sculptors mold huge blocks of chocolate into art.
The main attraction, the “Maxi Choco Selfie Stick” allows visitors to come on stage and take a selfie next to the 7-meter-long Chocolate selfie stick holding a 6 kilograms chocolate bar in place of an iphone.
Making the deal even sweeter, entrance to the festival and all activities are free of charge. A “choco card” can be bought for only 6 Euro that entitles visitors to discounts on Eurochocolate souvenirs. Souvenirs for this year include t-shirts, smartphone cases, mugs, and of course, all things chocolate.
This year, the festival’s theme will be “sharing chocolate age,” and the hashtag will be #conchi, meaning #withwhom. For those attending Eurochocolate festival, post your pictures on social media with the #conchi hashtag for a chance to win a chocolate gift.