The Sweetest Reason for a Day Trip
Eurochocolate Returns in Perugia from October 16 to 25
By Emily Baqir
The 20th edition of the annual Perugia Eurochocolate Festival is returning from October 16 to 25. The festival will host the most delicious and assorted chocolate emporium with thousands of different products presented by more than one hundred Italian and international artisans.
This year’s theme, #MustaChoc, goes right along with the world’s growing fascination with mustaches, as well as the ever increasing use of social media. In addition to the hashtag, the festival has also adopted the playful slogan “Eat Your Mustache.”
The president of Eurochocolate, Eugenio Guarducci, hopes that this theme will appeal to people’s quirky sense of humor and their love of mustaches and chocolate.
“Ours will be an event without equal,” Guarducci said. “The mustache is a retail trend. We want to tie the timeless appeal and passion of this look with the timeless appeal of chocolate.”
Among the main attractions of this edition is the largest chocolate mustache in the world, which will be set up in Piazza IV Novembre.
The mustache is also the inspiration for creations of all candymakers, which for the occasion will offer lollipops and a special chocolate porter. Also, the ChocoStore has a new line of full cups, T-shirts, covers for smartphones and more. Products and gadgets will be available in the special temporary shop during the event, which will make its appearance in the heart of Perugia.
Thanks to the collaboration with the Italian Festival of Mustaches of Taranto, an original exhibition to trace the history and customs of the mustache will be offered. In addition, a “contestche” will allow participants to compete in three categories of mustache: white, dark and milk chocolate.
The program also includes themed parades. Men are invited to grow their mustaches in celebration of #MustaChoc.
This edition of Eurochocolate will also support the global campaign launched by Movember Foundation by organizing an awareness campaign.
One last important thing: The ChocoCard is returning for 2015 entitling to confectionary gifts and discounts on purchases. Cardholders will also be able to participate in the ChocoCard 2015 contest to win prizes.
More information on the festival can be found at http://www.eurochocolate.com/perugia2015/