The Aperitivo Explained

The Aperitivo is how many of us in Florence stay socially connected. This fun and tasty trend began in Milano when some of the bars had the brilliant idea to serve snacks with their drinks during Happy Hour. Naturally, people would opt to enjoy their cocktails at establishments that provided free nibbles. Other bars began to follow suit. Some even raised the stakes by offering substantial fare like hot pasta, thus giving people the opportunity to eat their primo and then go out for dinner afterward.
As food varieties and quantities grew so did the popularity of this concept. There are now places that offer an apericena, which is an aperitivo buffet so bountiful that one could skip dinner altogether. We recommend this option to those who are planning on a big lunch and want just a light meal or snack in the evening. It’s also the perfect solution for travelers on a strict budget.
The Milanese trend trickled south to many cities including Florence. Just about every lounge bar, coffee bar, and enoteca in the city serves some form of aperitivo buffet with their drinks. Good music is also crucial since it sets the mood for relaxation and animated conversation. Aperitivo time is approximately between 6pm and 10pm, and cocktail prices usually range from 8-10 euro.

Wine may be the drink of choice in Italy, and the Tuscan region in par­ticular is known for its wine produc­tion. Yet beyond the world of wine lies a wide assortment of cocktails to discover in Italy, including the Ne­groni, the Spritz, and the Americano. These iconic Italian cocktails feature distinctive ingredients like Aperol, Campari and Vermouth and contain flavors that stimulate the appetite— thus, perfect for the Italian aperitivo.
The social activity known as aperiti­vo takes place in a lively atmosphere, at a bar or party, accompanied by light-tasting cocktails and pre-dinner snacks.
Aperitivo happens almost every night of the week and in some locales the finger foods are abundant enough to make a full meal, at the price of an €8 or €9 cocktail. Negroni, Spritz, and Americano are the quintessential Italian aperitivo. Intended to whet the palate, these three cocktails usually contain Campari, but are also offered with some minor variations.
The Americano is made with half Campari, half sweet Vermouth, and soda water, and is garnished with lemon. It was originally served in Gaspare Campari’s café in Milan and called the Milano-Torino cocktail in reference to the Campari from Milan and Vermouth from Turin. Howev­er, as the drink grew in popularity among American tourists, it became known as the Americano.
In 1919, when Count Camillo Negroni was at Florence’s Caffè Casoni (now Caffè Giacosa), he ordered his Amer­icano a little bit stronger. The bar­tender decided to add gin instead of soda water, and an orange instead of a lemon, to distinguish this new and different drink. The cocktail was so well received that the Negroni family founded a Negroni Distillery in Trev­iso, Italy.
Currently there are three different variations of the Negroni cocktail. The first, invented in Milan, is called the Negroni sbagliato, the “wrong” Negroni, wherein Spumante Brut (dry sparkling white wine) is substitut­ed for gin. The Negroski is a version made with vodka instead of gin. Last­ly, the Sparkling Negroni contains the same main three parts—gin, Campa­ri and Vermouth—plus Champagne or Prosecco, and is sometimes gar­nished with an orange twist.
The Spritz cocktail, another popular choice for aperitivo, is made with one ounce of Aperol, two ounces Prosec­co, and Seltzer. For those who prefer a more bitter flavor, Campari can be used instead of the sweeter, lighter Aperol.
Venturing away from standard Amer­ican cocktails makes for a delicious change of pace, while experiencing the Italian aperitivo tradition takes you a step closer to adopting the quintessential Ital­ian lifestyle. Enjoy your aperitivo. Cin cin!

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