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Luisa Via Roma Goes With Cantini

After working for Tiffany, New York, and David Morris in London and Miami, Florentine Marco Cantini has been chosen by the prestigious brand Luisa Via Roma to create accessories and exclusive jewels. Cantini, who defines himself as a “contemporary artisan” and has recently opened a new shop on Via Castello D’Altafronte, a tiny street off Via Dei Neri right behind the Uffizi, keeps up Florentine traditional craftsmanship fusing it with modern fashion.

Marco was born and raised in the most ‘authentic’ neighborhood of Florence, Santo Spirito. In his early years, Marco’s daily life consisted of going to school in the morning and working at a boutique in the afternoon, where he polished frames and restored small objects.  He later became the apprentice of a Florentine goldsmith.

“I could ‘smell’ the beauty of this noble and ancient art,” Marco says, “but I didn’t want to commit to it until I was 20, when my mentor started teaching me the medieval techniques of his job. My adventure begins here. I bought my first workbench and started creating.”

But still, Marco’s curiosity was not satisfied.

“I needed to know, to see, to explore. Being Florentine and a goldsmith has been really helpful in my tours and adventures. In London I worked for David Morris on Bond Street.  It’s there that I was introduced to the world of international fine jewelry,” says Marco.  “I understood that, thanks to what I learned in my early ages, I could travel and work all over the world. And that’s what I did. I travelled to Brazil, Mexico, New York and connected my craftsmanship techniques and to the new ones I learned abroad.”

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