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Pitti Uomo Ends with Record-Breaking

Pitti Uomo Ends with Record-Breaking


The 2016 edition of the Pitti Immagine Uomo fair hit a record in terms of the companies

attending (1.219 brands), the figures for the buyers, press and members of the trade, confirming the main Florence fashion event as one of the most important in the world for menswear.

Figures were higher than expected. A total number of buyers that nearly reached 24,800 (+4 percent compared to one year ago), 8,800 of which from abroad (+2.5percent) and 16,000 Italians (+5percent), and about 36,000 visitors made their presence at the Fortezza da Basso last month over the span of the four day event. The international success of this edition in terms of attendance was pulled by the growth of almost all the European markets: Germany (+14 percent), Spain (+20 percent), Holland (+14 percent), United Kingdom (+9 percent), Switzerland (+12 percent), Belgium (+17 percent), France (+3.5 percent), Denmark (+7 percent), Finland (+37 percent), Ireland (+50 percent), and Ukraine (+34 percent).  

“We are very pleased with this edition of Pitti Uomo because of the extremely positive atmosphere you could feel around the stands and see on the faces of all the protagonists,” says Raffaello Napoleone, CEO of Pitti Immagine. “There were lots of new ideas in the collections presented by our exhibitors, as well as in the highly popular special events held around town as well as in the Fortezza. Many new projects were also announced in the course of this edition, from the new Tutorship project that Pitti Immagine is dedicating to young designers, to the institutional agreement between the Fondazione Discovery and the Uffizi Gallery, and much more. We are looking to the future with confidence and in the knowledge that Florence and Pitti Uomo will continue to be the top places to be on the map of world fashion”, says Napoleone.

The Top 20 foreign markets were Germany (932), Japan  (841 buyers), Spain (758) United

Kingdom (639), Turkey (557), Holland (529), France (468), China (396), Switzerland (389),

Belgium (307), United States (282), South Korea (278), Austria (184), Russia (182),

Sweden (172), Greece (158), Portugal (150), Denmark (127), Norway (86) and Canada




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