The 88th edition of Pitti Uomo has come to a close with, as expected, success.
The number of buyers who came this year increased by five percent from last year – the greatest amount of buyers and visitors that the Pitti Uomo in Florence has received yet in its 88-year history – and the event is forecast to have reached approximately 20,000 visitors. Support was also shown by the Italian government, which promised to boost the fashion industry and Florence in particular as a flagship of Italian menswear and fashion.
Star designers were on display, including Jeremy Scott, whose witty ‘royal’ designs for the iconic Moschino brand stole the show in Florence’s historic Palazzo Corsini. Other top brands included Brunello Cucinelli, Domenico Tagliente, tailored looks from Massimo Rebecchi, shirts from Bagutta, Cruciani knitwear, sneakers and accessories from Geox sneakers and various bags from Testoni. This year’s show focused on the powerful role that denim and jeans will play in next spring and summer fashion, bringing together idealized fashion with down-to-earth tastes.
Several new trends characterized this edition. In particular, the spring and summer collections of 2016 presented blurred boundaries between men’s and women’s clothing, with apparel and accessories designed to be worn by both genders. Blue was the overriding colour this year, present in the jackets and blazers in formal wear (the exhibition’s main theme), as well as sportswear and denim, and dominant in accessories such as ties, scarves and socks.