Now you can shop for products made in Italy online. The most authentic items made in Italy, not that of the big brands but that of local artisans. Jewelry, bags, shoes, womenswear, childrenswear menswear and homeware. Everything that would require long and tyring strolls can now be purchased online and shipped home.
This new platform is called YouMODY, its concept enables consumers to ‘stroll’ the streets of Florence virtually and enter the city’s most prestigious shops and artisan workshops to buy products.
It’s the first time such a comprehensive and unique approach has been taken to online shopping in Florence. While the city is renowned for its craftsmanship, many of these traditional workshops are hidden away in the city’s winding maze streets. YouMODY’s objective is to increase the visibility of artisans and enable their products to be purchased by a greater number of virtual clients, in order to promote the range and quality of items hand-produced in Florence.
Consumers can browse shops that range in location from the city’s most exclusive thoroughfares, such as Via de’ Tornabuoni and the Ponte Vecchio, to the centrally located Via Porta Rossa, Via de’Rondinelli and Via del Parione; as well as Borgo San Jacopo and Via de’ Bardi in the traditionally artisan Oltrarno district.
Handmade items available for purchase through YouMody include fine jewelry (Carlo Piccini), fashion jewelry (Carlo Cecchi, Vincenzo Spanò and Lo Spillo), tailored childrenswear (Anichini and Baroni) and menswear (Vittorio Di Giacomo), leather and textile bags (Bojola), tables inlaid with the Renaissance scagliola technique (Bianco Bianchi), mosaics (Mireille Valentin), sculptures (Cristiana Vitartali), engravings (Tommaso De Carlo), gilded woodwork (Masi), leather- and paper-bound books and stationery (Parione and Il Torchio), and artisan apothecary items (Antica Erboristeria Inglese), amongst others.
Items can be purchased online via computer, smartphone or tablet, and are delivered free worldwide by specialized courier.