A new platform for shopping in Florence has been launched online. Entitled YouMODY, the concept enables consumers to “stroll” the streets of Florence virtually, and enter the city’s most prestigious shops and artisan workshops to buy products.
It’s the first time such a comprehensive approach has been taken to online shopping in Florence. While the city is renowned for its craftsmanship, many of these traditional workshops are hidden away in its maze of winding streets. YouMODY’s objective is to make these artisans more visible and enable them to be “visited” by a greater number of virtual clients, in order to promote the range and quality of items hand-produced in Florence.
The project is the brainchild of Bulgarini Publishers, a third-generation publication house. Founded in Florence in 1948 by Domenico Bulgarini, it has gone from producing and distributing scholastic books for the Italian market to publishing its entire catalogue as e-books and actively promoting e-learning technology. Now managed by the founder’s grandchildren Francesca, Domenico and Lorenzo, Bulgarini combines tradition with innovation to offer consumers an entirely new concept.
“We have united Florence and the ‘Made in Italy’ brand to enable those who can’t be here physically to stroll the streets of Florence and go shopping,” says Lorenzo Bulgarini.
Consumers can browse shops that range in location from the city’s most exclusive thoroughfares, such as Via de’ Tornabuoni and the Ponte Vecchio, to the centrally located Via Porta Rossa, Via de’ Rondinelli and Via del Parione; and Borgo San Jacopo and Via de’ Bardi in the traditionally artisan Oltrarno district.
Handmade items available include fine jewelry (Carlo Piccini), fashion jewelry (Carlo Cecchi, Vincenzo Spanò and Lo Spillo), tailored childrenswear (Anichini and Baroni) and menswear (Vittorio Di Giacomo), leather and textile bags (Bojola), tables inlaid with the Renaissance scagliola technique (Bianco Bianchi), mosaics (Mireille Valentin), sculptures (Cristiana Vitartali), engravings (Tommaso De Carlo), gilded woodwork (Masi), leather- and paper-bound books and stationery (Parione and Il Torchio), and artisan apothecary items (Antica Erboristeria Inglese), amongst others.
Items can be purchased online via computer, smartphone or tablet, and are delivered free worldwide by specialized courier.